Over the years we’ve stocked and sold pieces from Sana Safinaz, Sapphire, Khaadi, Ethnic and — most consistently — Limelight. Every brand has its strengths, but one pattern has stayed the same: Limelight delivers the most reliable balance of fabric quality, stitching, fit and value.

Why Limelight Comes Out On Top

• Fabric quality: Their lawn, marina, slub khaddar and silk blends feel substantial and premium. Not thin or papery.
• Low shrinkage: Consistent fit after washing — customers notice this.
• Reliable stitching: Hems, seams and threadwork are neat and durable. No loose threads or rushed finishing.
• Modern designs: Their prints, colours and patterns stay wearable and fresh season after season.
• Fair pricing: You get premium quality without premium prices — a key reason customers stick with them.

How Other Brands Compare (From Hands-On Experience)

• Sapphire: Great prints and dependable casual wear.
• Khaadi: Strong winter collections, textured fabrics and warm materials.
• Sana Safinaz: More premium feel, elegant prints and higher-end collections.
• Ethnic: Trendy designs with vibrant appeal.

Customer Feedback We Hear Daily

Customers come back for what actually matters: comfort, durability and confidence in what they’re buying. Limelight consistently gives them that — which is why return rates stay low and repeat buyers stay high.

The Practical Takeaway for Shoppers

• Choose reliable fabric quality — it saves time and returns.
• Check stitching in product photos (we always show detailed close-ups).
• Go for modern, wearable prints if you want long-term use.
• A good price-to-quality ratio means fewer disappointments.

All insights above come from daily, hands-on experience at Salenmore, handling thousands of Pakistani outfits for UK customers.