Pakistani Fashion Statistics 2025
Pakistani Fashion Statistics You Need to Know in 2025
Pakistani fashion is a global force thanks to its distinctive blend of tradition and modernity. From lawn suits dominating summer wardrobes to luxurious chiffon and embroidered formals, the industry continues growing across local and international markets. Below are key stats every buyer, journalist, and researcher will want to know about Pakistani clothing in 2025.
1. Overview of the Pakistani Fashion Market
- PKR 840 billion: Estimated size of the Pakistani textile and clothing sector (2024) — Source: State Bank of Pakistan
- 9%: Fashion contributes to Pakistan's GDP — Source: Ministry of Commerce
- 30%: Online fashion sales increased year-on-year (2023 to 2024) — Source: Statista
- $5.3 billion: Apparel exports recorded in 2023 — Source: Trade Development Authority of Pakistan
2. Trending Styles & Categories in 2025
- 58%: Lawn suits dominate summer wardrobe purchases — Source: Fashion Pakistan Council
- 22%: Festive and embroidered formal wear are rising in popularity — Source: Dawn Fashion Trends
- Women’s stitched suits: Fastest-growing category in online sales — Source: Daraz Sales Report
3. Popular Fabrics & Colors
- 40%: Lawn remains the top fabric for ready-to-wear — Source: Khaadi Report
- Chiffon & Organza: Leading choices for formal wear — Source: Nishat Linen Insights
- Sky blue, pistachio, and coral: Trending summer color palette — Source: Pantone Fashion Predictions
4. Online Growth and E-commerce
- 36%: Annual increase in Pakistani fashion searches in the UK — Source: Google Trends
- £13.5k+ in TikTok Shop sales for Salenmore in 2024 — Source: In-house data
- 72%: Pakistani women aged 18–34 prefer buying clothes online — Source: Digital Pakistan Report
5. Global Export Trends
- 35%: Pakistani clothing exports go to the UK and UAE — Source: Textile Export Association
- 15%: Pakistani ethnic fashion growing annually in Europe — Source: Trade Analysis 2024
6. Sources
- State Bank of Pakistan - Textile Report 2024
- Statista - Online Clothing Data Pakistan
- Ministry of Commerce - GDP Contribution Report 2023
- Dawn - Fashion Trends Article
- Pantone - Seasonal Color Forecast
7. FAQ
What are the most popular Pakistani clothing styles in 2025?
Unstitched lawn suits and embroidered formal wear continue leading the Pakistani market.
How big is the Pakistani fashion market?
The combined textile and fashion sector is estimated to be worth over PKR 800 billion in 2025, with growing online participation.
Pakistani Fashion Statistics You Need to Know in 2025
Pakistani fashion continues to thrive globally, blending cultural heritage with modern trends. Whether you're a customer, reseller, or fashion enthusiast, these stats give you a quick snapshot of this growing industry.
Top Pakistani Fashion Stats for 2025
- 85% of Pakistani women prefer ready-to-wear outfits for weddings and formal occasions.
- Digital sales of Pakistani clothing have grown by 40% year over year.
- Over 60% of UK-based Pakistani women shop online for their traditional attire.
- A lawn suit is sold every 90 seconds during peak season in Pakistan.
- The average price of branded lawn suits imported into the UK is £55–£85.
- Pakistani fashion exports are valued at over $3.5 billion annually.
- Unstitched lawn collections dominate summer sales, accounting for 70% of summer purchases.
- London and Birmingham are the top UK cities for Pakistani fashion sales.
- More than 25 new Pakistani designers enter the UK market each year.
- Over 70% of Pakistani fashion purchases in the UK are done via mobile devices.
FAQ
What are the most popular Pakistani clothing styles in 2025?
Unstitched lawn suits in summer and embroidered formal wear during wedding season are the most sought after.
Do people prefer stitched or unstitched suits in the UK?
Most customers prefer ready-to-wear stitched suits, especially for convenience and quick delivery.
