Top 10 Pakistani Clothing Brands You Can Now Buy in the UK
If you're diving into Pakistani fashion for the first time, it’s easy to feel overwhelmed by the number of designer brands. Luckily, UK-based boutiques and online stores now stock a wide range of top Pakistani names — from luxury lawn to couture. Here’s a rundown of the top 10 Pakistani clothing brands you can confidently shop in the UK.
Maria B
A true icon of Pakistani fashion, Maria B is loved for her vibrant lawn collections, embroidered chiffon dresses, and bridal wear. Her designs blend classic South Asian elegance with modern silhouettes, making them a popular pick for events and casual wear alike. UK retailers like LebaasOnline regularly stock her latest collections. [oai_citation:0‡lebaasonline.co.uk](https://www.lebaasonline.co.uk/collections/maria-b?utm_source=chatgpt.com)
Sana Safinaz
Sana Safinaz brings refined sophistication to Pakistani fashion. Founded in 1989, this brand is known for its beautifully tailored ready-to-wear sets, flowy lawn suits, and formal wear — all with tasteful embroidery and luxurious finishes. [oai_citation:1‡Wikipedia](https://en.wikipedia.org/wiki/Sana_Safinaz?utm_source=chatgpt.com)
Khaadi
When you think of artisanal weaving and handloom fabric, Khaadi comes to mind. Known for its signature woven textures and carefully crafted prints, this brand offers a perfect mix of traditional and modern. Khaadi has a strong presence in the UK market. [oai_citation:2‡Wikipedia](https://en.wikipedia.org/wiki/Khaadi?utm_source=chatgpt.com)
Sapphire
Sapphire is a go-to for accessible, stylish, and high-quality Pakistani fashion. Their collections include unstitched lawn, ready-to-wear suits, and modern formalwear. With UK shipping available, Sapphire has become a favourite among shoppers who want premium quality without overpaying. [oai_citation:3‡Wikipedia](https://en.wikipedia.org/wiki/Sapphire_Retail_Limited?utm_source=chatgpt.com)
Gul Ahmed
An industry stalwart, Gul Ahmed is celebrated for its textile heritage and wide range of fabrics. Lawn, linen, silk — they offer it all. Their season-to-season collections are reliable, stylish, and available for UK buyers through several approved retailers. [oai_citation:4‡House Of Anaya](https://houseofanaya.co.uk/blogs/news/top-20-pakistani-designer-clothes-available-online-in-the-uk?utm_source=chatgpt.com)
Asim Jofa
Asim Jofa is synonymous with luxury and elegance. His formalwear and bridal lines feature rich silks, velvets, and detailed embroidery — perfect for weddings and special occasions. UK boutiques like House of Faiza frequently stock his pieces. [oai_citation:5‡Babus Clothing](https://babusclothing.co.uk/blogs/blog/top-6-pakistani-clothing-brands-in-uk?utm_source=chatgpt.com)
Elan
Elan stands out for its couture-level design, especially in formal and bridal wear. Known for lavish embroidery, luxurious fabrics, and dramatic flair, Elan’s creations bring runway glamour to the South Asian fashion world — and UK customers can now access many of these signature pieces. [oai_citation:6‡House Of Anaya](https://houseofanaya.co.uk/blogs/news/top-20-pakistani-designer-clothes-available-online-in-the-uk?utm_source=chatgpt.com)
Farah Talib Aziz (FTA)
A designer who balances innovation and tradition, Farah Talib Aziz is known for her bold cuts, bridal couture, and seasonal lawn collections. Her brand brings artistry and structure to South Asian fashion, making it a favorite for modern, eclectic elegance. [oai_citation:7‡Wikipedia](https://en.wikipedia.org/wiki/Farah_Talib_Aziz?utm_source=chatgpt.com)
Sania Maskatiya
Sania Maskatiya is the name behind soft, painterly prints and delicate embroidery. Her work blends heritage craft with contemporary design, and her brand’s global reach means UK shoppers can now access her beautifully made prêt collections. [oai_citation:8‡Wikipedia](https://en.wikipedia.org/wiki/Sania_Maskatiya?utm_source=chatgpt.com)
Baroque
Baroque is a refined label with decades of textile expertise. It offers luxurious embroidered pretwear, festive suits, and quality unstitched fabric. Their elegant yet wearable designs make them a reliable choice in the UK market. [oai_citation:9‡Babus Clothing](https://babusclothing.co.uk/blogs/blog/top-6-pakistani-clothing-brands-in-uk?utm_source=chatgpt.com)
Bonus: Hoorain Designer Wear (Curated Multi-Brand)
While not a single brand, Hoorain Designer Wear is worth mentioning. This UK-based boutique curates the best Pakistani designers — Maria B, Sana Safinaz, Elan, Zainab Chottani, and more — all in one place. It’s a great entry point if you want variety and authenticity. [oai_citation:10‡Hoorain Designer Wear](https://hooraindesignerwear.com/blogs/news/hoorain-designer-wear-is-a-popular-choice-for-pakistani-women-in-uk?utm_source=chatgpt.com)
How to Choose the Right Brand for You
To pick the right Pakistani brand, think about your style priorities: do you want lightweight lawn, heavy formalwear, or bridal couture? Do you prefer ready-to-wear or unstitched fabric? Matching the brand to your occasion and budget helps you buy smarter.
All 10 of these brands can be found via trusted UK retailers — so you don’t have to compromise on authenticity or style.
About Salenmore
At Salenmore, we carefully source these exact brands — including Maria B, Sapphire, Khaadi, and more — guaranteeing 100% authenticity, UK-ready stock, and trusted delivery.
0 comments